213 P&M Brings <Victory> to U.S. Audiences: A 2024 NYAFF Highlight
- 213 P&M
- Jan 25
- 2 min read

Last summer, the New York Asian Film Festival (NYAFF) 2024 opened with Park Beom-su’s Victory, a film distributed in the U.S. by 213 P&M. As the festival's opening night selection, Victory captivated audiences with its charm, humor, and heartfelt storytelling, earning its place as one of the standout films of the year.
A Story of Friendship and Ambition
Set in 1999, Victory follows two best friends, played by Lee Hye-ri and Park Se-wan, in a small South Korean town. Dreaming of escaping to Seoul, the girls channel their frustrations into forming a cheerleading club to support their struggling school soccer team. What starts as a lighthearted endeavor evolves into a powerful story of friendship, teamwork, and self-discovery.
The film’s opening sequence, where the girls dominate a pair of “Dance Dance Revolution” machines, introduces their tenacity and sets the stage for an emotional journey. With the arrival of a transfer student (played by K-pop star Jo A-Ram), the trio’s dynamic crackles with energy, offering moments of humor and poignancy that resonate with audiences.
Why Victory Stands Out
Critics have likened Victory to a grounded version of Bring It On, but its unique ability to blend nostalgia with emotional depth makes it a standout. The chemistry between the cast, coupled with its heartfelt narrative, delivers a feel-good experience that stays with viewers.
NYAFF and Victory: A Perfect Match
Victory exemplifies NYAFF’s mission to spotlight exceptional Asian cinema. Its Sergio Leone-inspired opening scene and spirited story reflect the festival’s commitment to showcasing diverse and engaging stories.
NYAFF’s Stellar Lineup
In addition to Victory, NYAFF 2024 presented other must-see films, including:
Pattaya Heat (dir. Yang Shupeng)
Let’s Go Karaoke! (dir. Nobuhiro Yamashita)
Granny Prostitutes (dir. Joel Lamangan)
All Shall Be Well (dir. Ray Yeung)
As Victory continues to captivate U.S. audiences, 213 P&M is proud to have played a role in bringing this heartfelt tale to American screens.
Source: IndieWire
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