Will.i.am Showcases Passion for AI and Creativity at CES 2025

Will.i.am Joins LG for AI-Enabled Audio Launch at CES

Will.i.am Highlights AI Innovations at Variety Summit at CES 2025

Will.i.am, globally renowned as a member of the Black Eyed Peas and a producer for superstars like Michael Jackson and Lady Gaga, took center stage at the Variety Summit at CES 2025. In conversation with Variety’s Carolyn Giardina, he discussed his groundbreaking work in technology as the founder and CEO of fyi.ai.

Will.i.am demonstrated the fyi.ai app, describing it as “an AI-powered productivity tool designed to serve the creative community and beyond.” He emphasized the need for regulations around AI but expressed confidence in its ability to coexist with human creativity, stating, “I’m not worried about AI making music. It’s therapeutic for me to make music for my own emotional grounding.”

Reflecting on AI’s potential, he noted that AI-generated music could inspire creativity just as legendary artists like Prince have done, saying, “Prince’s awesomeness didn’t dim my light—it inspired me.”

Beyond Vision: Will.i.am’s Partnership with LG

Expanding on his vision for AI-driven innovation, Will.i.am also showcased his collaboration with LG during the conference, marking a significant milestone in his journey as a tech entrepreneur. At the LG press conference, he introduced the “xboom by will.i.am” audio line, a groundbreaking AI-powered speaker series that redefines the way we experience sound.

This collaboration highlights how Will.i.am is not just envisioning the future of AI but actively shaping it. From his thought leadership at the Variety Summit to his product innovation with LG, Will.i.am continues to bridge the gap between creativity, technology, and culture.

Source: Variety